A former fine arts student, Dany Sanz was asked by a few friends to do their makeup for a show. It was then that she found her purpose and passion! What she created for the show was exquisite; an art piece or expression that drew the attention of experts. Sanz founded the first makeup school in Europe in the 1970s where she taught the art. She founded the label in 1984, juggling between teaching in the day and creating new formulas at night.