Embodying 90’s trend, Helmut Lang left a mark in the art of fashion. Starting his career after failing to find the perfect jacket and T-shirt, his designs were characterised with sternness, sharpness and clever couture. Vienna-native, Lang is extremely attentive to detail and was one of the main designers to use the internet in 1998 to air his show. He walked out of his company after Prada bought a percentage stake, unhappy with splitting creative control. Nonetheless, his legacy lives on and his brand codes were maintained.